As cannabis gains widespread adoption following its legalization in Canada, edibles and extracts are emerging as some of the most cannabis products in the market. Researchers are now linking cannabis use with the use of other substances such as painkillers. The Canadian Cannabis study of 2019 polled over 5000 Canadians across Canada. The study found that 28% of the participants were less likely to take other medications for pain as long as they were consuming cannabis. Only 4% of the participants said they would use other pain medications. Of the participants, 19% said that they were not likely to consume alcohol as long as they were consuming cannabis. 7% of the participants said they were more likely to use alcohol alongside cannabis. The study was conducted by Canadian firm Vividata.
Rahul Sethi, the director of Vividata, said that the study found out there was a decrease in the usage of prescription and over the counter pain medications. He said that CBD in the cannabis plant treats pain, the reason cannabis consumers don’t see the need for extra pain relievers. He said there was a likelihood of a sharp increase in demand for medical cannabis.
He also noted that the trend extends to alcohol consumption. Which has for long been used as a painkiller. Consumers are already drinking less alcohol when they are on cannabis, as per the research findings that showed that 19% of consumers are likely to cut alcohol consumption.
It’s not a surprise that the legalization of cannabis is positively impacting the food industry. According to this study, cannabis consumers said they could not mind a salty or sugary treat after consuming cannabis, and this explains why the food industry gets a boost. 28% of those polled said they preferred sweet treats after cannabis intake, while 30% said they would go for a salty treat after cannabis.
Seth is optimistic that the legalization of cannabis will continue with these trends, creating new foods and beverages to go with cannabis. “Brands are refocusing their energy and resources on new foods,” he said.
In the meantime, more people are searching for information on medicine that suits them. Sethi said more research into this subject will ultimately make things happen.